BUSINESS ANALYSIS · LEARNING NOTE

Stakeholder Analysis

A practical approach to identifying, understanding, prioritizing and engaging stakeholders.

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Why stakeholder analysis matters

A solution can be technically correct and still fail if the people affected by it are not aligned, informed, or prepared.

The BA material treats stakeholder engagement as an ongoing activity rather than a one-time exercise.

A practical stakeholder cycle

Identify → Understand → Analyze → Prioritize → Engage → Monitor

Identify

List people, groups, or organizations that may:

Understand

Explore:

Analyze

Look for differences between stakeholder groups.

For example:

| Stakeholder | Main concern | Influence | Engagement | |---|---|---:|---| | Sponsor | Business value | High | Decision reviews | | Customer | Usability | Medium | Discovery/testing | | Operations | Process impact | High | Transition planning | | Developer | Feasibility | Medium | Solution workshops |

Prioritize

Not every stakeholder requires the same level of communication.

High-impact stakeholders may need more frequent involvement in decisions, while other groups may only need targeted updates.

Engage

Engagement can include:

Monitor

Stakeholders can change during a project. New stakeholders may appear and others may become less relevant.

Practical portfolio artifact

Create a reusable Stakeholder Register containing:

This is a strong proof-of-work artifact for BA and PM roles.