The starting point
Emerald Eight Billiards needed a professional web presence and eCommerce capability as a startup billiards club. The engagement began in presales, so the early work was as much about understanding the need and shaping a realistic first phase as it was about delivery.
My role
I conducted the presales engagement, gathered requirements, helped define the initial scope and coordinated delivery of Phase 1.
Why phase the work?
The project did not need every future capability on day one. A usable first release created a real foundation while leaving room to learn what the business needed next.
Outcome
Phase 1 delivered a live website with basic eCommerce. Phase 2 planning could then be informed by a real operating product rather than assumptions.