ECOMMERCE TRANSFORMATION
White Cloud Coffee
Migration from BigCommerce to Shopify with a subscription model and customer-journey improvements.
The challenge
The legacy BigCommerce setup limited growth and did not support the recurring-revenue model the business wanted to introduce.
The role
Managed the project from requirements discovery through go-live. Conducted client discussions to understand business requirements, platform limitations, customer journey and future objectives.
Discovery & framing
Defined scope and priorities, helped translate business objectives into delivery requirements, and coordinated the project around the migration, subscription model and customer experience.
Delivery
Coordinated designers, developers and QA, managed client communication and change requests, and handled testing, approvals and go-live coordination.
Outcome
The engagement delivered the Shopify migration, subscription capability and customer-journey improvements. Reported impact included 75% YoY revenue growth, $18K annual recurring revenue and flawless migration of 14+ years of customer/order data.