Imagine a commerce replatform
Suppose the project is moving an established store to a new platform while redesigning the customer experience.
Predictive elements
- Contractual milestones
- Data migration approach
- Production cutover
- DNS / infrastructure dependencies
- Operational readiness
Iterative elements
- Homepage and product experience
- Customer journey experiments
- Subscription UX
- Stakeholder demos
- Usability feedback
01Discovery
02Architecture & migration plan
03Iterative experience work
04Integrated testing
05Readiness
06Cutover
07Post-launch learning
What makes this genuinely hybrid?
The two approaches are intentionally connected. The iterative work learns what customers need; the predictive controls protect the high-risk migration and launch. Neither approach is being used simply because it is familiar.